Fashion East announces SS23 line-up

By

Sandra Halliday

Published
Sep 1, 2022

Fashion East has revealed its London Fashion Week line-up for the imminent SS23 show season with three “emerging innovative design talents, each in their own way challenging the status quo through ground-breaking visual storytelling and sensitive exploration of identity”. 

They include Jawara Alleyne, Karoline Vitto, and Standing Ground, who will present on-schedule during LFW with a live showcase, supported by long-standing partner Nike, on 16 September at 1pm.

This season’s show will be at new London destination The Mills Fabrica in King’s Cross. Also a resident at the location is Nona Source (the LVMH deadstock fabric showroom) and for this season it has supplied materials to Karoline Vitto for her debut Fashion East collection.

Vitto “presents a unique viewpoint on gender ideals through her uplifting celebration of the oft-hidden aspects of the female form in its glorious realness”.

Meanwhile Jamaican-Caymanian Jawara Alleyne will be presenting his fourth and final collection with Fashion East this time. His collections are known for their “inventive sustainable practices and challenge of the traditional lens on masculinity; celebrating sensuality and dissecting cultural mythology”. 

Completing this season’s line-up, new label Standing Ground by Michael Stewart “places craft and form at the heart of its work via a seamless dialogue between worlds past and future". 
 
Previous Fashion East alumni include Kim Jones, Craig Green, Simone Rocha, Roksanda, Martine Rose, Wales Bonner, Charles Jeffrey Loverboy, Per Gotesson, Ashley Williams, JW Anderson, Matty Bovan, Mowalola, Asai, Knwls, Stefan Cooke, Supriya Lele, Nensi Dojaka, Maximilian Davies and Chet Lo, among others.