244
Fashion Jobs
H&M
Visual Merchandiser Manager- Newmarket
Permanent · AUCKLAND
L'OREAL GROUP
Operations & Transport Manager
Permanent · AUCKLAND
ABBOTT
Tpm Contract Manufacturing Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Optometrist - Opsm Rotorua
Permanent · ROTORUA
DANGERFIELD
Online Coordinator
Permanent · AUCKLAND
PUMA
Key Account Manager nz
Permanent · AUCKLAND
L'OREAL GROUP
Key Account Manager
Permanent · AUCKLAND
PETER ALEXANDER
Part Time - Sales Assistant - Peter Alexander nz - Queenstown
Permanent · QUEENSTOWN
FOOT LOCKER
Sales Associate Casual
Permanent · LOWER HUTT
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Manukau
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Dunedin
Permanent · DUNEDIN
ESSILORLUXOTTICA GROUP
Retail Associate | Opsm Rangiora Eyecare
Permanent · CANTERBURY
PETER ALEXANDER
2 x Casual - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
PETER ALEXANDER
2 x Part Time - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
LULULEMON
Assistant Manager | Christchurch (Tuesday - Saturday Rotation)
Permanent · CHRISTCHURCH
ICEBREAKER
Icebreaker : Sales Associate, Casual - Wellington Airport Touchlab
Permanent · WELLINGTON
DFS
Personal Shopper
Permanent · AUCKLAND
H&M
Department Manager- Chartwell (Hamilton)
Permanent · HAMILTON
H&M
Store Manager Wellington
Permanent · WELLINGTON
H&M
Sales Advisor- 28h
Permanent · AUCKLAND
H&M
Assistant Store Manager- Sylvia Park
Permanent · AUCKLAND
H&M
Department Manager- Sylvia Park
Permanent · AUCKLAND
Published
Aug 23, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Experiential L'Occitane store opens on Fifth Avenue

Published
Aug 23, 2018

French beauty brand L'Occitane has opened a new experiential concept store on New York's Fifth Avenue, furthering the brand's strategy to entice customers through store doors with social media-friendly displays and hands-on interactions.


The Provence-inspired interior encourages customers to post pictures online. - L'Occitane


The 1,870-square-foot store, designed by the brand's International Artistic Director Daniel Contorni and VP of Concept Design, Construction and Merchandising Paul Blackburn, is decorated to evoke the bucolic charm of Provence, France, and includes a "rain shower" sink, a skincare consultation area, a decorative bench under an olive tree, and a fulfilment services counter. The immersive décor and experiential aspect is intended to encourage customers to share their store experience online, and will be "an evolutive space continuously changing to highlight seasonal campaigns," according to the brand.

“At 555 5th Avenue, each customer’s experience is intended to be unique and we are excited to launch this interactive boutique,” said Christina Polychroni, Regional Chief Marketing & E-Commerce Officer for North America. “Customers will be able to explore the L’Occitane brand history and signature products through ever-changing immersive installations that echo the Provençal art de vivre and rich story-telling moments.”

The new Fifth Avenue location with be a participant in the L’Occitane Recycling Program, a partnership with international recycling company TerraCycle that allows customers to recycle their empty L'Occitane products and packaging.

Diversified experiences continue to be a part of the L'Occitane growth strategy, keeping in line with the fleet of traveling L'OcciTrucks launched throughout North America earlier this year. The Fifth Avenue flagship joins other experiential L'Occitane stores in Brazil, Paris, London, China, Singapore and Toronto, all of which have curated designs made to match the aesthetics and tastes of the local area.

  
 

Copyright © 2024 FashionNetwork.com All rights reserved.