Ebay acquires Certilogo to boost pre-loved fashion category
Ebay said on Wednesday it has entered into an agreement to acquire Certilogo, a provider of AI-powered apparel and fashion goods digital IDs and authentication, as the marketplace boosts its pre-loved fashion segment.
The U.S.-based marketplace said the acquisition positions the company as a "trusted destination to shop for pre-loved apparel and fashion," marking a "key investment in the growing pre-loved fashion category," according to a press release.
It also provides customers with more confidence as they increasingly make more sustainably conscious purchase choices, said the San Jose-based Ebay.
“For many years, consumers have turned to Ebay as a trusted destination for buying and selling preloved apparel and fashion goods, not only because of the unmatched selection, but because of our commitment to utilizing the latest technology to empower our sellers and buyers,” said Charis Marquez, VP, Ebay.
“Certilogo’s technology and talented team allows Ebay to build on this commitment, establishing Ebay as a leader in pre-loved fashion, and offering new ways for consumers to connect and engage with brands.”
Certilogo’s platform uses digital technology to help brands and designers to manage the lifecycle of their garments, while providing consumers a way to confirm authenticity, and access information about branded items.
“Certilogo was created to build connections between consumers and brands, utilizing technology to simplify and strengthen those relationships and unlock information that fundamentally changes how we interact with apparel and accessories,” said Michele Casucci, CEO and founder, Certilogo.
“Ebay pioneered recommerce, while Certilogo pioneered connected products and consumer-facing digital authentication. By joining forces, we will be able to make an immediate and significant contribution, taking advantage of already consolidated skills and infrastructures, promoting a model that has its foundation in community and circularity.”
The Ebay purchase of Certilogo took place on May 15. Closing is subject to satisfaction of customary conditions, including regulatory approvals, and is expected to occur in the third quarter. Further details were not disclosed.
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