Doja Cat launches makeup line with BH Cosmetics

By

Jennifer Braun

Published
Sep 28, 2021

Three-time Grammy nominee Doja Cat announced on Monday that she is teaming up with LA-based indie powerhouse BH Cosmetics to launch her first-ever makeup line.

Inspired by nature and its prismatic elements, Doja Cat's first beauty collection is described as full of textures, high-impact colors and electrifying metallics that exemplify her own bold beauty looks. 

Including multi-functional products and tools, the collection features ultra-pigmented eyeshadow palettes, soft brushes, multi-dimensional highlighters, plumping lip glosses and more. As with all BH products, the full line is cruelty-free, vegan and clean. 

"Doja Cat is a true creative genius and we were honored to work alongside her to launch this special collection," said Yannis Rodocanachi, CEO of BH Cosmetics. "She really is a 'Badass with Heart' – our brand manifesto at BH – and it was such a pleasure to embark on this epic adventure to make these concepts a reality. I'm so excited for everyone to experience this incredible project. This was a truly authentic collaboration from start to finish.”

Doja Cat's latest album 'Planet Her' came out in June 2021 and dominated the charts, debuting at #1 on the Billboard Top R&B Albums chart and #2 on the Billboard Top 200 and Billboard Top R&B/Hip-Hop Albums chart, marking Doja Cat's career best and highest debut to date with 109K in total activity in the U.S. alone. 

"This collaboration is such a full circle moment for me. I grew up doodling in school and always had an artistic eye, so naturally experimenting with makeup was a huge part of my life as a teenager. One of the first shadow palettes I ever purchased was from BH Cosmetics and I'm so proud to release this collection with them," said Doja Cat.

The ten-piece collection will make its debut in Ulta on October 3, both in-store and online. It ranges from $9 to $36. 

"We couldn't be more excited about launching this stellar collection at Ulta. It's the perfect place for Doja's fans and the young beauty community to discover the luxurious quality of these products – they're a real game-changer for the masstige makeup space,” added Alison Romash, deputy chief marketing officer and head of retail sales at BH Cosmetics.