Designers’ Nest finalist Emma Gudmundson lands Browns summer collab

By

Sandra Halliday

Published
Mar 10, 2021

Browns has linked up with Designers’ Nest, the talent support platform for Nordic fashion graduates, and has chosen Swedish designer Emma Gudmundson to create a collection that will be sold exclusively in-store and online by the London-based boutique. 

She was personally selected by Ida Petersson, Browns’ Womenswear and Menswear Buying Director, who sits on the jury for the Designers’ Nest awards. 

Gudmundson is currently designing an exclusive capsule of handmade dresses in collaboration with the Browns buying team. They’ll debut this July.

The deal goes beyond just stocking the product though and the designer will also “be supported with pre-payment as well as mentoring from all aspects of the Browns business from buying to brand engagement”.

The company said it joined the Designers’ Nest initiative “to offer graduates an opportunity to produce, showcase and sell their designs on an international scale”.

Petersson added that since joining the panel three years ago, she’s seen a wealth of talent “with this year proving to be the strongest line-up yet”. She described Gudmundson’s work as “sexy, visual and sustainable knitwear that doesn’t look like anything I’ve seen before. I was blown away with the intricacies of the construction and the one-off nature of each design”.

Her colourful “demi-couture" dresses are made on a domestic knitting machine and are “draped and designed directly on the body, using hook-up stitches to give shape to the fabric”. They’re also zero-waste.