Decathlon launches body-positive leggings

By

Barbara Santamaria

Published
Oct 1, 2019

Decathlon has partnered with seven fitness influencers to show how its new range of body-positive leggings look on models of different body shapes and sizes.

The new Leggings for Everybody collection, launched under the sports retailer’s own Domyos brand, has been designed in a range of waist heights and is available in sizes from XS to XXL.

Influencers Kat Henry, Nazia Khatun, Gemma Cheung, Emma Kirk Odunubi, Zoiey Smale, Sabrina Nicol and Faye Edwards have partnered with Decathlon to celebrate the launch of the new collection, providing honest reviews of the line across their social media channels.

Anca Amariei, Cardio Sport Manager at Decathlon UK comments: “It can be daunting to exercise in gyms or exercise classes with other people when you don’t feel confident about yourself, and we know that how you feel in workout clothing plays an important part of this. 

“We felt that most legging designs currently on the market cater to a small proportion of women, who fit a certain idea of the female shape. We wanted to create a collection that would cater to real women of all shapes and sizes, so that more women can feel confident when practicing sports or exercising.

“We deliberately ensured that not only would the leggings fit a range of different shapes and sizes – but that the models they will be displayed on are reflective of a diverse range of body types, to promote inclusivity and positivity. It is our hope that this collection will empower more women to take up exercise.”

The collection is available in Decathlon’s 45 UK stores as well as online.