Claudie Pierlot names Olivier Germain managing director

By

Emma RUFFENACH

Translated by
Nicola Mira

Published
Nov 2, 2022

After working two years as chief product officer at the New Guards Group, owner among others of Off-White, Ambush and Palm Angels, and a three-year stint at Balmain, Olivier Germain has taken charge of affordable luxury label Claudie Pierlot, effective from November 2. Germain, 51 and a graduate of the ESSEC business school, has also joined the executive committee of the SMCP group, parent company of Parisian labels Maje, Sandro, Claudie Pierlot and Fursac.

Germain replaces Jean-Baptiste Dacquin, who had been Claudie Pierlot’s managing director since April 2019, and who left the post a few months ago.

Germain is a key appointment, and marks the beginning of a new chapter for the label, which SMCP acquired in 2009. “I am delighted to join the SMCP group and Claudie Pierlot at a pivotal moment in its history,” said Germain in a press release. “The 40th anniversary of the brand in 2024 will be an opportunity to accelerate its development by bringing together key elements and the values bequeathed by its founder,” he added.

In previous merchandising and marketing roles, Germain, who also has a master's degree in modern literature, had worked at labels like Tom Ford, YSL, Dior and Alexander McQueen.

“Over the course of his career in fashion, Olivier has acquired a unique expertise in this industry, a strategic vision and leadership which are major assets for Claudie Pierlot’s expansion,” said ​Isabelle Guichot, CEO of the SMCP group, which is present in 45 countries through its network of 1,600 stores.

In Q3 2022, sales for the SMCP group increased by 9.4% on an organic basis and at constant exchange rates, and by 13.5% on a reported basis, compared to the same period last year. In the quarter, SMCP recorded sales worth €308 million. The group did not provide details about Claudie Pierlot's financial results.