Chanel bends the rules of the male wardrobe with its Boy.Friend watch

The French luxury brand has unveiled its latest timepiece, the Boy.Friend, directly inspired by men's fashion yet targeted exclusively at women. A sober and refined watch with clean-cut lines, the Boy.Friend will be available for purchase as of September 1.

The shape of this latest creation undoubtedly recalls the Première, Chanel's iconic watch which definitely served as inspiration. The octagon is back, evoking not only the N° 5 bottle, but also the Place Vendôme in Paris where the first Chanel store is located, and for the first time the shape is decorated with typically male details.

A masculine look...

The male wardrobe can especially be seen in the dimensions of the Boy.Friend, which is available in two versions. The XL measures 34.6 x 26.7mm, shows a date counter at 6 o'clock and is equipped with a high-precision quartz movement, while the XL version measures 37 x 28.6mm, features a small seconds dial at 6 o'clock and boasts a manual-winding mechanical movement with a power reserve of 42 hours. The ultimate masculine detail: an alligator strap, a material generally reserved for men's timepieces.

... for the female wrist

Don't be fooled though, this really is a women's watch, and certain details will drive that point across. Both models are available either in 18K white gold with brilliant-cut diamonds or in 18K beige gold with or without diamonds, with the larger model boasting 66 diamonds on the bezel and the smaller model 64. These touches of jewelry are reserved exclusively for the fairer sex.

The watch indicates hours and minutes, though it is devoid of any hour numbers, and is waterproof to 30 meters.

The Boy.Friend by Chanel will be available for purchase as of September 1, 2015. Prices from €11,400 to €25,200.