Century 21 returns to New York City
Century 21 announced on Tuesday that it is set to make a New York City comeback with a revitalized shopping experience in spring 2023.
The iconic retailer of off-price luxury fashion is reopening its former flagship location downtown across from the World Trade Center. Century 21 was a victim of bankruptcy amid the Covid-19 pandemic and liquidated its flagship and all of its store assets in 2020.
“Century 21 is, and always will be, a New York City brand,” said Raymond Gindi, Century 21 co-chief executive officer.
“Our flagship store has been a long-time symbol of this city’s resilience and unwavering spirit. In our 60 year history we have only closed our doors twice, once after the devastation of 9/11 and then again during the COVID-19 pandemic. But like the true New Yorkers we are, we have persevered. We could not be more excited to bring Century 21 back home, delivering the same products and value to customers, in partnership with Legends.”
To get there, it has teamed with global premium experiences company Legends with the aim to couple its omnichannel operating expertise with Century 21’s expert curation of designer brands at amazing prices, to offer an enhanced shopping experience in-store and online.
The re-opened Cortlandt Street location will offer a more streamlined customer shopping experience spanning the four main floors of the original downtown space and will offer men’s, women’s and children’s designer apparel, footwear, outerwear, handbags, accessories, and fragrances.
The retailer will also introduce an elevated, e-commerce presence, which will debut at the same time the brick and mortar store opens its doors. And to emphasis their Big Apple roots, Century 21 will also be adding NYC to their iconic logo.
“Legends is proud to partner with Century 21 to bring the beloved retail experience back to New York City,” added Dan Smith, president, Legends Hospitality.
“Working side by side with the Century 21 team, we have enhanced the in-store and e-commerce experience and are excited to ‘open the doors’ to a global audience in 2023.”
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