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Cédric Charlier returns to the runway in Paris, suspends menswear line
Cédric Charlier will return to the runway in Paris to showcase his womenswear collection after ceasing production of menswear. Having shown collections in New York and Milan, the Belgian designer will make his comeback when he returns to the French capital, which has always been the home of his brand.
The brand announced in a statement that Cédric Charlier has organised to show his spring/summer 2019 womenswear collection at the upcoming Paris Women’s Fashion Week on September 28 at 2:30 p.m. at the private residence of the Belgian ambassador.
Charlier’s eponymous brand, which launched in 2012, is produced and distributed under licence by the Italian group Aeffe.
Charlier launched his menswear line at a mixed runway show in Milan in January 2017 and unveiled his second menswear collection the following season in Paris during another mixed presentation alongside womenswear.
“After two seasons we decided to put menswear on standby because its production was too complicated, with menswear having different production constraints to womenswear,” the brand told FashionNetwork.com.
The brand has decided against runway presentations for the past two seasons and instead chose the format of a presentation accompanied with a video. For this upcoming season, the brand will return to a more traditional runway model.
The brand stated that, for the two past seasons, it concentrated on a large womenswear collection presented ahead of time in order to gauge distribution and reach more buyers but it has now felt the need to renew and refresh the runway show format this coming season.
“So we returned to a more classic system with a pre-collection followed by a runway show,” said the brand.
During this time, Cédric Charlier has completely renovated its website and given it a more modern touch. The brand currently has 155 flagship stores worldwide including in its main market, the U.S., and in Europe, as well as a growing presence in South Korea and China.
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