Canada's OSF Digital acquires FitForCommerce

By

Benjamin Fitzgerald

Published
Jan 13, 2022

OSF Digital has acquired FitForCommerce, which the provider of digital transformation services said will operate as its commerce strategy consulting arm. Terms of the deal were not disclosed.

The Quebec City-based OSF Digital said the acquisition supports the Canadian firm's rapid growth and path to full-service enablement for digital transformation, as well as strengthening its market position, according to a press release.

"As the rate of digital commerce and innovation accelerates, many businesses are undergoing rapid transformation to achieve the customer-centric mandate," said Gerard Szatvanyi, CEO of OSF Digital.

"With this acquisition, OSF Digital is continuing to develop its global commerce strategy and commerce and performance consulting arm that will deliver more comprehensive digital transformation solutions and services to help our clients with their customer strategy and growth acceleration."

FitForCommerce, an e-commerce and omnichannel retail consultancy for businesses, is best known as the publisher of the Omnichannel Retail Index.

The Short Hills, New Jersey-based firm's clients include brands, retailers, B2B manufacturers, distributors, grocers, and consumer goods companies such as Journeys, Wolverine, Merrell, Sperry, Cornerstone Brands, Frontgate, Ballard Designs, Bulbrite, and Juvenescence.

The companies' union ​looks to offer clients complete end-to-end digital transformation, from strategy and business planning to technology roadmapping, through to implementation and ongoing support.

"Having helped over 600 companies accelerate growth through digital, we're excited to continue our impact in the industry as part of the OSF Digital team," said Bernardine Wu, founder and CEO of FitForCommerce.

"We appreciate the trust and confidence of our clients and partners and are committed to supporting their continued success through our consulting work. With OSF, we can offer additional help such as technical and managed services—something many clients have sought from us in the past."

FitForCommerce is the latest in a string of acquisitions for OSF Digital in the last six months. In the latter half of 2021, the company ​acquired Adept Group, Relation1, Werise, and Paladin Group and invested in Teia Labs.