Burberry will be streaming its Prorsum Womenswear Autumn Winter 2011 show from a new venue in London’s Royal Park of Kensington Gardens to over 150 countries online and at 40 live events.

Burberry Prorsum SS11 / Foto: Pixel Formula

The 40th venue, London’s iconic Piccadilly Circus, will stream the show live onto the famous 32 metre digital screen which is viewed by an estimated 1.2 million people every week, according to sources.

As part of the 40 live events, the show will be streamed globally in Burberry flagship stores from Boston to Beijing, creating ‘buy from the runway’ in-store virtual trunk show events.

In further addition to viewing it on Burberry.com, viewers anywhere in the world will have the possibility to purchase online the runway collection immediately after the show for one week, bringing the collection to consumers globally within 7 weeks.

The Burberry Prorsum Womenswear Autumn Winter 2011 show will take place on Monday 21 February at 4p.m. (GMT).


PARTICIPATING BURBERRY RETAIL THEATRES
Events at Burberry locations in 19 countries
UK - New Bond Street, Knightsbridge and Royal Park of Kensington Gardens – all in London
France - St. Germain, Paris
Germany - Berlin and Dusseldorf
Italy - Milan and Rome
US - Boston, New York (57th St and Soho), Beverly Hills, Costa Mesa, Caesar’s Forum and San Francisco
Brazil - Sao Paolo Iguatemi
Canada - Bloor St, Toronto and Calgary
Dubai - Dubai Mall
Istanbul - Turkey
Belgium - Brussels
Armenia - Yerevan
India - Oberoi Hotel New Delhi
Japan - Ginza Marronnier Flagship, Tokyo
Malaysia - Pavillion (Duplex Store)
China - Oriental Plaza Beijing, Shanghai Westgate and Sparkle Roll Beijing
Hong Kong - Alexandra House and HK Elements
Taiwan - Mitsukoshi
Singapore - Ion Orchard
Korea - Hyundai Mokdong RTW, Shinsegae Kangnam, HD Kintex, Shinsegae Main RTW and Ulsan
Burberry Global headquarters - Horseferry House, London
Burberry Americas headquarters - 444 Madison Avenue, New York