Brand Rankings: H&M, Zara and Uniqlo continue to rise 

By

Matthieu Guinebault

Published
Feb 23, 2015

It is Brand Finance turn to release its annual ranking of the most valuable brands in the world. Among the most powerful companies, the Global 500 2015 includes Amazon (7th place), Facebook (30), Nike (31) and Ikea (51). Chinese online sales giant Alibaba, meanwhile, has also joined the ranking, going directly to 107.

Fashion and luxury are of course well represented among the 500 names, including H&M (71), Zara (142), Hermès (181), Adidas (185), Gucci (188), Cartier (193) and Uniqlo (207). Also included are Louis Vuitton (217) Rolex (251), Michal Kors (253), Marks & Spencer (274), Chanel (278) Prada (297) Polo Ralph Lauren (301), Burberry (306), and Victoria's Secret (245). 

The beauty/cosmetics sector is represented by L'Oréal (92), Gilette (135), Pantene (257), Nivea (259), Estée Lauder (291), Garnier (305), Lancôme (372 ), Avon (381), Colgate (435) and Clarins (442).