244
Fashion Jobs
H&M
Visual Merchandiser Manager- Newmarket
Permanent · AUCKLAND
L'OREAL GROUP
Operations & Transport Manager
Permanent · AUCKLAND
ABBOTT
Tpm Contract Manufacturing Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Optometrist - Opsm Rotorua
Permanent · ROTORUA
DANGERFIELD
Online Coordinator
Permanent · AUCKLAND
PUMA
Key Account Manager nz
Permanent · AUCKLAND
L'OREAL GROUP
Key Account Manager
Permanent · AUCKLAND
PETER ALEXANDER
Part Time - Sales Assistant - Peter Alexander nz - Queenstown
Permanent · QUEENSTOWN
FOOT LOCKER
Sales Associate Casual
Permanent · LOWER HUTT
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Manukau
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Dunedin
Permanent · DUNEDIN
ESSILORLUXOTTICA GROUP
Retail Associate | Opsm Rangiora Eyecare
Permanent · CANTERBURY
PETER ALEXANDER
2 x Casual - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
PETER ALEXANDER
2 x Part Time - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
LULULEMON
Assistant Manager | Christchurch (Tuesday - Saturday Rotation)
Permanent · CHRISTCHURCH
ICEBREAKER
Icebreaker : Sales Associate, Casual - Wellington Airport Touchlab
Permanent · WELLINGTON
DFS
Personal Shopper
Permanent · AUCKLAND
H&M
Department Manager- Chartwell (Hamilton)
Permanent · HAMILTON
H&M
Store Manager Wellington
Permanent · WELLINGTON
H&M
Sales Advisor- 28h
Permanent · AUCKLAND
H&M
Assistant Store Manager- Sylvia Park
Permanent · AUCKLAND
H&M
Department Manager- Sylvia Park
Permanent · AUCKLAND
Published
Jul 9, 2020
Download
Download the article
Print
Text size

Boux Avenue unveils first unretouched lingerie campaign

Published
Jul 9, 2020

Body positive campaigns have become a major feature of the intimates category in recent years and this week Boux Avenue said it has launched its first unretouched lingerie campaign.


A shot from Boux Avenue's latest campaign



“Size inclusivity means celebrating bodies of all different shapes and sizes, both in our campaigns and the styles and sizes available to shop,” it said.

Its new SS20 campaign therefore continues to focus on its Your Shape, Your Style approach, “encouraging every woman to embrace their own unique style and shape”.  

The new campaign features well-known names including Malin Andersson and Zara McDermott, who are its brand ambassadors, alongside models and fashion influencers Ama Peters and Kaz Kamwi. 

Each wears lingerie styles from Boux Avenue's new season collection “with the unretouched imagery celebrating their individuality and staying true to themselves”.

While unretouched images are far from the norm in lingerie advertising today, they do make up a sizeable portion of the imagery that’s released these days. 

It’s a complete turnaround from not that many years ago when brands almost universally used ultra-slim models and retouched the images heavily. They would adjust skin tones and slim down already-slim thighs, for instance, to create results that were widely seen as unrealistic and helping to reinforce negative body image issues among women of all ages.

Copyright © 2024 FashionNetwork.com All rights reserved.