Boux Avenue opens two new stores

Intimates specialist Boux Avenue remains committed to physical stores expansion, despite the tough economic backdrop, and has just announced its plan to open two new stores.

The new locations will be opening in the Derby and Reading area. The first one — covering 2,508 sq ft — will be at the Derbion Shopping Centre in Derby. It will open at mid-day this Friday (11 November).

The following Thursday (17 November), a bigger (3,229 sq ft) store will open its doors at the Oracle Shopping Centre in Reading.

The openings are significant for the brand as they’re the first stores Boux has opened in either of the areas as it expands it business across the UK.

Zoe Price-Smith, Chief Design and Product Officer, said the retailer is “actively looking to open more stores in key locations across the UK, as and when the right site becomes available”.

The openings come just after the brand has launched its party season campaign and collection, dubbed 'Tis the Season’.

The collection includes a wide range of “festive to luxe nightwear, lingerie and must-have accessories starting at £5”. It mixes cosy with glam and has plenty of gifting options.

Boux Avenue opens two new stores

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