239
Fashion Jobs
H&M
Visual Merchandiser Manager- Newmarket
Permanent · AUCKLAND
L'OREAL GROUP
Operations & Transport Manager
Permanent · AUCKLAND
ABBOTT
Tpm Contract Manufacturing Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Optometrist - Opsm Rotorua
Permanent · ROTORUA
DANGERFIELD
Online Coordinator
Permanent · AUCKLAND
PUMA
Key Account Manager nz
Permanent · AUCKLAND
L'OREAL GROUP
Key Account Manager
Permanent · AUCKLAND
PETER ALEXANDER
2 x Casual - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
PETER ALEXANDER
2 x Part Time - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
LULULEMON
Assistant Manager | Christchurch (Tuesday - Saturday Rotation)
Permanent · CHRISTCHURCH
ICEBREAKER
Icebreaker : Sales Associate, Casual - Wellington Airport Touchlab
Permanent · WELLINGTON
DFS
Personal Shopper
Permanent · AUCKLAND
H&M
Department Manager- Chartwell (Hamilton)
Permanent · HAMILTON
H&M
Store Manager Wellington
Permanent · WELLINGTON
H&M
Sales Advisor- 28h
Permanent · AUCKLAND
H&M
Assistant Store Manager- Sylvia Park
Permanent · AUCKLAND
H&M
Department Manager- Sylvia Park
Permanent · AUCKLAND
LOVISA
Store Manager | nz | Palmerston North
Permanent · PALMERSTON NORTH
LOVISA
Store Manager | nz | Chartwell
Permanent · HAMILTON
LOVISA
Store Manager | nz | Glenfield
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Oakley Queenstown
Permanent ·
ESSILORLUXOTTICA GROUP
Optometrist- Opsm Hastings
Permanent · HASTINGS
Published
Sep 7, 2020
Download
Download the article
Print
Text size

Boux Avenue AW20 campaign has sports focus as demand soars

Published
Sep 7, 2020

With activewear a key category during and post-lockdown, lingerie retailer Boux Avenue is continuing its expansion into the active category this autumn and will be putting marketing support behind it with a new campaign.


Boux Avenue's new This Is Us campaign for its Boux Sport line


The company highlighted recent Google search data that has seen searches for  the word ‘gymwear’ rising 22% year-on-year in recent weeks.

The firm’s This Is Us campaign offers a “bold and strong message [that] empowers customers to bring the workout to their own individual, unique lifestyles, in a way that truly works for them,” we’re told.

The campaign was shot on the streets of East London and features headline talents Lottie Tomlinson and Joanna Chimonides, alongside fashion and fitness influencers Ama Peters and Simone Charles.

The company said it wants to “empower customers” through the new Boux Sport collection, and Marketing Director Hind Palmer added: “We know that our customers need activewear that can be easily incorporated into their busy lifestyles. It’s all about empowering yourself to define your own workout routine -- not to let yourself be defined by the workout.”

For the new season, the range itself has a core edit of colour-pop, performance-ready textured crop tops and leggings mixing technical elements with trend-led design. Key details include bold Boux Sport branding, double-strapping on the crop tops and a high-waisted, sculpting fit on the leggings. The products are made with a four-way stretch and seamless construction.

Copyright © 2024 FashionNetwork.com All rights reserved.