242
Fashion Jobs
H&M
Visual Merchandiser Manager- Newmarket
Permanent · AUCKLAND
L'OREAL GROUP
Operations & Transport Manager
Permanent · AUCKLAND
ABBOTT
Tpm Contract Manufacturing Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Optometrist - Opsm Rotorua
Permanent · ROTORUA
DANGERFIELD
Online Coordinator
Permanent · AUCKLAND
PUMA
Key Account Manager nz
Permanent · AUCKLAND
L'OREAL GROUP
Key Account Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Manukau
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Dunedin
Permanent · DUNEDIN
ESSILORLUXOTTICA GROUP
Retail Associate | Opsm Rangiora Eyecare
Permanent · CANTERBURY
PETER ALEXANDER
2 x Casual - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
PETER ALEXANDER
2 x Part Time - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
LULULEMON
Assistant Manager | Christchurch (Tuesday - Saturday Rotation)
Permanent · CHRISTCHURCH
ICEBREAKER
Icebreaker : Sales Associate, Casual - Wellington Airport Touchlab
Permanent · WELLINGTON
DFS
Personal Shopper
Permanent · AUCKLAND
H&M
Department Manager- Chartwell (Hamilton)
Permanent · HAMILTON
H&M
Store Manager Wellington
Permanent · WELLINGTON
H&M
Sales Advisor- 28h
Permanent · AUCKLAND
H&M
Assistant Store Manager- Sylvia Park
Permanent · AUCKLAND
H&M
Department Manager- Sylvia Park
Permanent · AUCKLAND
LOVISA
Store Manager | nz | Palmerston North
Permanent · PALMERSTON NORTH
LOVISA
Store Manager | nz | Chartwell
Permanent · HAMILTON
Published
Mar 30, 2023
Reading time
2 minutes
Download
Download the article
Print
Text size

Boss opens virtual showroom as part of Metaverse Fashion Week

Published
Mar 30, 2023

Boss, the Hugo Boss-owned label, said it’s “taking a bold step into the metaverse on the heels of a critically acclaimed Spring/Summer 2023 Fashion Show in Miami”. 


Boss



It’s taking part in the current Metaverse Fashion Week (MVFW) with a Boss virtual showroom and an immersive, interactive experience. The showroom is hosted on Spatial, one of the co-hosts of the 2023 MVFW, taking place until Friday. 

The showroom serves as a “digital extension of the Boss Miami Fashion Show. With a visual identity that contrasts the event’s aquatic theme against brutalist architectural elements, the new space blends gamification with a digital shopping experience”.

Users can discover Boss products in a “new, engaging way” with the brand having used artificial intelligence to translate the show’s creative concept into the showroom.

The metaverse concept is also connected to the Boss online store and the five looks displayed in the space are shoppable, linked to the relevant product pages on hugoboss.com. 

The pieces featured include hero runway items, along with additional menswear and womenswear styles, “and celebrate Boss’s design codes, such as timeless tailoring and effortless separates”. The label’s signature black, white and camel colour palette is interspersed with pops of soft blue, as seen in Miami.

As expected with many metaverse initiatives, the project also features an integrated layer of gamification with users discovering each shoppable look and being encouraged to collect objects along the way. Once a user completes the quest, they will be rewarded with a digital fashion item.

CEO Daniel Grieder said that after several NFT projects, the immersive showroom “is the next step in our exploration of Web3 and the Metaverse, exciting new spaces for fashion brands. We will leverage the opportunities this opens for our brand’s storytelling and see it as an additional sales channel within our future omnichannel strategy”.

Copyright © 2024 FashionNetwork.com All rights reserved.