Boots to launch online marketplace next spring

By

Nigel TAYLOR

Published
Sep 6, 2022

UK health & beauty retail giant Boots is to launch a new online marketplace next spring that will add third-party brands into its digital offer, greatly extending the range of products available on its core website.

Boots Marketplace will allow “brands of any size to seamlessly list their products on boots.com, accessing the sites' millions of monthly visitors”. 

Boots said the new offer is part of the brand’s ongoing digital strategy “to rapidly extend the range of the UK’s most visited health and beauty website and explore new and diverse categories for its customers”. 

Customers will be able to access to hundreds of new brands across established names and new sellers. At the same time, they will still enjoy a single checkout for mixed baskets and access to all of the benefits of shopping with Boots – including Boots Advantage Card points. 

“New and emerging brands will benefit from Boots’ reputation as one of the most trusted and respected brands in the UK, and the potential for future store listings”, it noted. 

Paula Bobbett, chief digital officer at Boots, said: “Marketplace is the exciting next step in our digital transformation programme. We’re approaching this new opportunity for Boots with a deep understanding of our customers and the health, beauty and wellness products that they want to buy, and helps us to work with new smaller and entrepreneurial brands.

"Marketplace will allow us to build on the strength of our existing business to offer an even bigger range of choice for consumers and be the first to market with emerging brands and new products.” 

Since 2020, Boots said it has launched around 70 new and cult beauty brands, including Elemis, which launched in 10 stores and on boots.com last week, as well as smaller up and coming brands.