Boots commits to support for female-powered businesses

By

Sandra Halliday

Published
Mar 4, 2020

UK beauty and health retail giant boots said this week that ahead of International Women's Day on Sunday, it was announcing a series of commitments to support female-powered brands and “is making it easy for Boots shoppers around the country to do the same”.

It’s launching a new section on its webstore entirely dedicated to brands founded and grown by women, including big names such as Fenty Beauty, Huda Beauty, The Inkey List and Livia’s Kitchen.

It also said that in the last year, it increased its portfolio of female-powered beauty and wellness brands by 60% “as part of a commitment to supporting women in the industry".

The International Women’s Day push will see it offering 10%-off on over 40 female-powered brands from March 6 until March 9.

To support more women entering the industry, it will also be hosting a day of panel discussions, workshops and 1-2-1 sessions. Called Heroes: Live and taking place in London on March 19, it will feature “some of the highest-profile female founders, expert buyers and industry-leading influencers including Meg Matthews, Rochelle Humes and social influencer Kaushal”. 

The event is open to all Boots customers and “is designed to inspire and support those looking to start a career or launch the next big brand in wellness and beauty”.

Its Marketing Director Helen Normoyle said the company has a historical focus on empowering women and it still sees it “as our responsibility to foster women’s equality and success in society, whether that means supporting young women in football, putting Beauty Banks in our stores, or helping women carve out their careers in the industry.”