Bella Hadid and Isabelle Huppert star in the Balenciaga and Adidas campaign

By

Emma RUFFENACH

Translated by
Cassidy STEPHENS

Published
Nov 3, 2022

Initially presented on May 22 at Wall Street in New York, during the Balenciaga Cruise show, this collab' merges the streetwear codes dear to Demna, the brand's creative director, with the sportswear heritage of the Adidas label. For the campaign, French actress Isabelle Huppert and supermodel Bella Hadid slip into oversized T-shirts with the three white diagonal stripes, and are photographed by photojournalist Joshua Bright in front of the Manhattan skyline. 

The German equipment manufacturer's famous logo, invented in 1991, is reinterpreted on the clothes and accessories of the collab'. From the 'Hourglass' shoulder bag, one of the luxury house's iconic models, to sports bags and a backpack in aged lamb leather. The Triple S and Speed sneakers, with its electric blue mesh feature the embossed shamrock logo, another Adidas emblem. In addition, a pair of Stan Smiths, with an aged effect, was exclusively designed by the two brands.

The sports wardrobe classics, such as the hooded jacket, the bomber and the jogging suit, have a looser or even baggy cut, and are available for men and women in intense black or crimson red. Marketed for 3,000 euros, Balenciaga's iconic "pantashoes", a hybrid piece combining pants and heels, is revisited and reveals a zip at the knee to remove the shoes. 

The two houses announced an exclusive drop of pieces this Thursday, November 3. The unisex collection is already available for pre-order on the e-shop of the two brands, and it will be sold in pop-up shops installed in seven global metropolises, from Bangkok to Los Angeles through Seoul.