Bally names Sisouk to new digital chief role
Bally has a new chief digital officer with Nathalie Sisouk taking the role at the Swiss luxury brand. The completely new position comes with a seat on the brand’s executive committee, with Sisouk tasked to drive the company’s digital agenda across IT, CRM, e-commerce, performance marketing and data reporting.
It’s all part of a mission to accelerate the label’s digital transformation “around customer experience, service-based innovation and technology platforms”.
Reporting to CEO Nicolas Girotto, she has over 20 years’ experience in digital transformation.
She was previously in charge of digital strategy at L’Oréal Paris and has also held senior digital positions across consumer lifestyle and retail companies including LVMH, Smartbox, PTC, Decathlon and Groupe PSA.
Girotto said that “accelerating our digital transformation is critical to Bally’s future growth” following two years in which the company has already put in place some substantial developments.
They include virtual showrooms and digital presentations, enhanced audience dialogue through live-streaming, social media storytelling and a dedicated ‘clientelling’ app.
But he added that “with digital commerce’s increasing importance to sales, and the growing role of digital in customer engagement, it is the right time to bring on an industry expert who can oversee the integration of digital functions across the company and lead our ambitious digital agenda”.
He said Sisouk “has a unique technology background that complements the experience of our existing executive committee. Her digital-first mindset and impressive track record will bring valuable perspective as we explore emerging digital market opportunities”.
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