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Ba&sh gives free rein to Johanna Senyk for an upcycled capsule collection
Ba&sh is continuing its efforts in favour of more responsible fashion. In addition to choosing certified materials and improving manufacturing processes, the brand, which also offers rental or resale of its pieces, is launching an upcycled capsule this fall.
For the occasion, Ba&sh called on Johanna Senyk. Senyk, who worked alongside Anthony Vaccarello in his early days when he launched his brand, has also worked for houses such as Alexander McQueen, The Row and J.W. Anderson. Her first label, Wanda Nylon, which was awarded the ANDAM Grand Prix in 2016, was a great success and led her to create Françoise, a luxury upcycling brand 100% made in France for which she sources exceptional vintage pieces.
It's one way of completely reinventing fashion design, having seduced Ba&sh and its founders Barbara Boccara et Sharon Krief.
“It is no coincidence that our motto is 'Born Collective'," the founders said. "We believe that there is strength in numbers, especially when it comes to finding original solutions to minimize our ecological footprint. Johanna seemed like the ideal person for this upcycling capsule, a laboratory project that was very close to our hearts.”
The capsule has been on sale for a few days in Ba&sh stores in Paris, at the Printemps Haussmann department store and the brand’s e-shop. It includes around ten models and is produced in a small series of 50 to 250 pieces.
All is made from unused fabrics from Ba&sh's past seasons and combined with deadstocks of couture embellishments such as ribbons, buttons, chains and charms found by Senyk. Blouses, ruffled dresses, quilted miniskirts, and much more, each piece is available in sizes 1, 2 and 3 from 195 euros.
Founded in 2003 and supported by Dan Arrouas and the Vog group, the brand, which has established itself in the niche of accessible luxury ready-to-wear, is present in more than 40 countries, notably in Europe, China and North America, through nearly 300 shops.
In 2015, the acquisition of stakes by the L Catterton fund and the Arnault group was accompanied by a strong international expansion, supported by digital deployment and orchestrated by Pierre-Arnaud Grenade, the brand's CEO.
Ba&sh has reached 254 million euros in turnover in 2021, an increase of 22% compared to 2019. In May 2022, the label welcomed the French fund HLD into its capital to continue its development.
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