244
Fashion Jobs
H&M
Visual Merchandiser Manager- Newmarket
Permanent · AUCKLAND
L'OREAL GROUP
Operations & Transport Manager
Permanent · AUCKLAND
ABBOTT
Tpm Contract Manufacturing Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Optometrist - Opsm Rotorua
Permanent · ROTORUA
DANGERFIELD
Online Coordinator
Permanent · AUCKLAND
PUMA
Key Account Manager nz
Permanent · AUCKLAND
L'OREAL GROUP
Key Account Manager
Permanent · AUCKLAND
PETER ALEXANDER
Part Time - Sales Assistant - Peter Alexander nz - Queenstown
Permanent · QUEENSTOWN
FOOT LOCKER
Sales Associate Casual
Permanent · LOWER HUTT
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Manukau
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Dunedin
Permanent · DUNEDIN
ESSILORLUXOTTICA GROUP
Retail Associate | Opsm Rangiora Eyecare
Permanent · CANTERBURY
PETER ALEXANDER
2 x Casual - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
PETER ALEXANDER
2 x Part Time - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
LULULEMON
Assistant Manager | Christchurch (Tuesday - Saturday Rotation)
Permanent · CHRISTCHURCH
ICEBREAKER
Icebreaker : Sales Associate, Casual - Wellington Airport Touchlab
Permanent · WELLINGTON
DFS
Personal Shopper
Permanent · AUCKLAND
H&M
Department Manager- Chartwell (Hamilton)
Permanent · HAMILTON
H&M
Store Manager Wellington
Permanent · WELLINGTON
H&M
Sales Advisor- 28h
Permanent · AUCKLAND
H&M
Assistant Store Manager- Sylvia Park
Permanent · AUCKLAND
H&M
Department Manager- Sylvia Park
Permanent · AUCKLAND
By
AFP-Relaxnews
Published
Feb 1, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Augmented reality takes over from tester tubes for makeup consumers

By
AFP-Relaxnews
Published
Feb 1, 2018

You might love nothing more than browsing the beauty aisles for a quick pick-me-up, but do you open the "tester" tubes? If the answer is a resounding "no," you're not alone.


New augmented reality platforms are stepping in to allow consumers to try out cosmetics - AFP


According to a study by beauty app Perfect365, 63% of Millennial and Generation Z makeup consumers said they would not use a tester lipstick in a store, due to concerns about germs and contamination. Instead, the survey revealed, most beauty fans would prefer to virtually try on any potential makeup purchases using a digital platform -- especially when it comes to lipstick.

"Sanitary concerns around in-store makeup testers are coming to the forefront, and like many other industries, technology is primary to solving this dilemma," said Cara Harbor, Director of Marketing for Perfect365, Inc. in a statement. "As with many of our clients, beauty brands are realizing the multiple benefits of virtual makeup and connecting with Millennials and GenerationZs on the digital platform they live on."

The news comes months after a scandal broke involving a US woman who allegedly contracted the herpes simplex virus from a lipstick tester -- a story that made headlines throughout the beauty industry.

Luckily for makeup aficionados, it has never been easier to virtually test out beauty products before committing to a purchase. In addition to Perfect365's own virtual beauty app, which allows users to play around with different makeup looks thanks to face detection technology and step-by-step tutorials, brands such as L'Oréal Paris, Charlotte Tilbury, Estée Lauder, Lancôme and NYX Professional Makeup have all teamed up with various augmented reality and virtual reality developers over the past year, to offering customers a range of immersive virtual experiences or tutorials.
 

Copyright © 2024 AFP-Relaxnews. All rights reserved.