×
37
Fashion Jobs
ESTEE LAUDER
bb/cl/el/jm/lm/Mac/tf - Freelance Consultant - Auckland - on-Call/Freelance
Permanent · Auckland
LULULEMON
Assistant Manager | Takapuna
Permanent · Auckland
LULULEMON
Educator | Wellington New Zealand
Permanent · Wellington
LULULEMON
Store Manager | Takapuna
Permanent · Auckland
LULULEMON
Educator | Wellington
Permanent · Wellington
JD SPORTS
Apparel Department Manager - Sylvia Park
Permanent · Auckland
JD SPORTS
Part Time Sales Assistant - New Store Opening - Manukau
Permanent · Auckland
JD SPORTS
Full Time Sales Assistant - New Store Opening - Manukau
Permanent · Auckland
JD SPORTS
Casual Sales Assistant - New Store Opening - Manukau
Permanent · Auckland
LULULEMON
Store Manager | Mount Maunganui nz
Permanent · Tauranga
LULULEMON
Key Leader | Queenstown
Permanent · Queenstown
LULULEMON
Store Manager | Commercial Bay Auckland | New Zealand | 12 Month Contract
Fixed-term · Auckland
LULULEMON
Assistant Store Manager | The Mount
Permanent · Mount Maunganui
JD SPORTS
Instore Visual Merchandiser - Sylvia Park
Permanent · Auckland
JD SPORTS
Floor Manager - New Store Opening - Manukau
Permanent · Manakau
LULULEMON
Educator | Christchurch
Permanent · Christchurch
LULULEMON
Key Leader | Commercial Bay
Permanent · Auckland
LULULEMON
Casual Educator | Commercial Bay
Permanent · Auckland
ESTÉE LAUDER
jo Malone London & Bobbi Brown - Beauty Advisor - Lotte Cosmetique Wellington Domestic Airport - Full Time
Permanent · Wellington
LULULEMON
Assistant Manager | Ponsonby
Permanent · Auckland
LULULEMON
Assistant Manager | Takapuna
Permanent · Auckland
ESTEE LAUDER
Mac - Retail Manager - Auckland - Full-Time
Permanent · Auckland
Published
Jun 6, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

ASOS launches Thrift+ resale pilot, takes deeper dive with second circular collection

Published
Jun 6, 2022

ASOS on Monday unveiled its second circular design collection as well as launching a trial partnership with resale service Thrift+. This will “allow customers to sell pre-loved clothes to earn credit”.


ASOS



The new circular design collection features 47 items based on the Ellen MacArthur Foundation’s vision for a circular fashion economy. All of the products are made from “recycled, renewable, or innovative materials”. And all of the denim pieces follow the Foundation’s Jeans Redesign Project guidelines. 

The e-tailer’s Commercial Design and Visual Director, Vanessa Spence, said that for a successful commercial future, the fashion industry "needs to be both sustainable and circular”.

Which brings us on to the Thrift+ trial. To use this service, customers need to request a free ASOS x Thrift+ bag via a link on ASOS’s website. They then send their unwanted clothes back to Thrift+ to sell on its platform. 

Once sold, they receive credits that can either be spent on other resale clothing, donated to a chosen charity (including the ASOS Foundation), or redeemed as ASOS vouchers. The company said 30,000 bags will be available for customers as part of the first phase of the trial.

As for the new circular design offer, it may be the second such collection (the first one launched in September 2020), but it’s still newsworthy. The 2020 collection involved a small number of teams that had progressed through ASOS’s circular design education programme. But this time it has taken a deeper dive as “every commercial team across ASOS was involved in the creation of the products in the collection, reflecting the wider rollout of circular design education across ASOS teams”.

This comes after the firm published a 112-page interactive Circular Design Handbook late last year that it created with the Centre for Sustainable Fashion at London College of Fashion. That aim was to help its own teams as well as external designers, students and fashion brands “design and create fashion products that support the circular economy”.

ASOS said some of the products were designed using digital 3D technology “which reduces the need to manufacture samples in the design process”.

Apart from their circularity, the pieces behave like any regular trend-led fashion collection, with cutout detail dresses, oversized, colour-blocked shirts, boyfriend jeans, printed headscarves and retro sunglasses. ASOS said the graphics and prints are “brave and optimistic, mixing retro floral with wavy checkerboard prints, all in this season’s key colours – burnt orange, lilac, and apple green teamed with undyed neutrals and indigo denims”.

Copyright © 2022 FashionNetwork.com All rights reserved.