Ashley James named as Sainsbury's Tu Clothing brand ambassador

By

Sandra Halliday

Published
Oct 7, 2022

Supermarket fashion brand Tu Clothing has unveiled Ashley James as its newest ambassador. The 12-month deal sees her becoming an official advocate of the brand’s womenswear, baby clothing, childrenswear, and maternity ranges “and working on exclusive content to support the brand's goals”.

The mother, broadcaster and DJ will work in collaboration with the Sainsbury’s-owned label on a variety of projects, “producing exclusive content to support the brand's goal of providing customers with fashion-forward, quality and on-trend clothing at great prices”. 

The company said James has a long-term affiliation with Tu, having previously worked on campaigns providing advice and support to mothers on dressing and feeling confident during pregnancy, post-partum and beyond. 

James has a “sizeable and engaged online community that resonates with her honest voice on matters such as body confidence, parenting and relationships,” the retailer said, adding that she’s “known for her authenticity”.

Emma Benjafield, Director of Product at Tu Clothing, said: “Ashley is a trusted and respected voice on matters close to the heart of many of our customers, and her open and relatable approach really resonated with Tu.”