Amazon Fashion Europe launches co-brand with Making The Cut winner Andrea Pitter

By

Sandra Halliday

Published
Jul 22, 2022

Amazon fashion Europe is continuing its major launch programme and has just unveiled its latest collection. It’s linked up with Andrea Pitter, who won Amazon Prime’s Making The Cut 2, on a new label called Terea.

As well as acting as an additional marketing route for the Heidi Klum and Tim Gunn-hosted show, (which has just been renewed for a third season), it’s the first-ever co-brand for Amazon and helps to further cement its fashion credentials. 

The “inclusive” line takes in sizes from XXS to 5XL and price points are affordable, ranging from £30 up to £95, with Amazon emphasising how it aims to offer opportunities to new designers.

Pieces include dresses, bralettes, roomy tops, crop tops, and tank tops, wide leg trousers, wrap skirts, jumpsuits and jackets in a range of desert tones and brights.

Amazon said the launch underlines its “strategy of championing emerging talent to support long-term growth of the fashion industry, and to continue surprising and delighting fans of Making the Cut.” 

Pitter, who has her own RTW and bridal label Pantora, has included her friends and family in the campaign for the launch.