Alexis Ren has launched a Colourpop collaboration

By

Kate Dingwall

Published
Jan 24, 2017

Independent beauty brand Colourpop, which has been making waves in the beauty industry for its high-pigmented, low-priced products, has tapped Instagram celebrity Alexis Ren for her first make-up line.

While the product selection of the collaboration has not been announced yet, the first campaign image released hints at a bold red lipstick.

Colourpop has quickly become one of the buzziest names in affordable beauty, reaching one million likes on Facebook this past week. The brand, founded by Laura and John Nelson, targets millennials by promoting products almost exclusively on social media and looking to partnerships with popular beauty bloggers to spread the word. Colourpop’s products sit at a very low price point in comparison to the majority of the beauty industry, with lipsticks sitting around $8 and eyeshadows at $5.

Alexis Ren came to prominence over the past five years posting photos of her and her then-boyfriend Jay Alvarrez in exotic beach locales. Her bevy of bikini photos helped her leverage her exposure, landing many high-profile modelling campaigns, including campaigns for L’Oreal, Calvin Klein, and Blue Notes. She’s also currently in the running for Sports Illustrated’s coveted swimsuit edition via the SI Castings. She now boasts an impressive following of 7.7 million followers.