218
Fashion Jobs
ICEBREAKER
Icebreaker: Manager, Merchandising – Apac
Permanent · AUCKLAND
VF CORPORATION
Icebreaker: Manager, Merchandising – Apac
Permanent · AUCKLAND
BULGARI
Sales Administrator
Permanent · AUCKLAND
AESOP
Retail Business Manager | New Zealand
Permanent ·
ABBOTT
Tpm Contract Manufacturing Manager
Permanent · AUCKLAND
L'OREAL GROUP
Key Account Manager
Permanent · AUCKLAND
LOVISA
Store Manager | nz | Wellington
Permanent · WELLINGTON
ICEBREAKER
Icebreaker : Regional Digital Specialist - Nzau
Permanent · AUCKLAND
VF CORPORATION
Icebreaker : Sales Associate, Keyholder - Queenstown Touchlab
Permanent · QUEENSTOWN
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Northlands
Permanent · CHRISTCHURCH
ESSILORLUXOTTICA GROUP
Store Manager i Sunglass Hut Albany
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Lambton Quay
Permanent · WELLINGTON
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Newmarket
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Opsm Lincoln North
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut The Base
Permanent · HAMILTON
ESSILORLUXOTTICA GROUP
Retail Associate | Opsm West City
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Dunedin
Permanent · DUNEDIN
SEPHORA
Beauty Advisor
Permanent · AUCKLAND
SWAROVSKI
Sales Consultant - Newmarket
Fixed-term · AUCKLAND
PANDORA
Seasonal Sales Team Member (Queensgate)
Fixed-term · WELLINGTON
JD SPORTS
Casual Sales Assistant - Manukau
Permanent · AUCKLAND
JD SPORTS
3ic - Manukau
Permanent · AUCKLAND
Published
Apr 15, 2011
Reading time
2 minutes
Download
Download the article
Print
Text size

Adidas launches the lightest shoe in basketball

Published
Apr 15, 2011

Adidas recently unveiled the new adiZero Crazy Light, the lightest shoe in basketball. Weighing only 278 grams (9.8 ounces) and, according to the retailer, more than 15% lighter than the nearest competitor, adiZero Crazy Light is bound to set a new standard for basketball footwear.

adidas
adiZero Crazy Light basketball shoes

The new basketball shoes now give Adidas the lightest footwear in three sports including football (adiZero 5-Star cleat) and soccer (F50 adiZero cleat).

“No other basketball shoe compares to the new adiZero Crazy Light and it’s a shoe that will revolutionize the game,” said Lawrence Norman, adidas Vice President of Global Basketball. “The ultra lightweight design is built for players who want to be faster, jump higher and perform better on the court.”

adidas
adiZero Crazy Light sketch

For more than 2 years, Adidas had been developing adiZero Crazy Light from the canvas of a bare foot in order to ensure that every part of the shoe serves a vital performance function. Only lightweight, highly flexible and durable materials were selected to create the lightest shoe in basketball.

adidas
adiZero Crazy Light will initially be available in four colourways

Adidas’ new baskeball shoes will be available from June 3rd in four colourways for $130 including blue/white, black/red/white, grey/white/neon green and red/white. It will roll out in six additional colours through September and will be available at Foot Locker, Eastbay and www.shopadidas.com.

adidas
Lawrence Norman, adidas Vice President of Global Basketball, speaks about the technology behind adiZero Crazy light

In 2006, Adidas and the National Basketball Association signed an 11-year global merchandising partnership making the Adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League).

Marina Felippe

Copyright © 2024 FashionNetwork.com All rights reserved.