×
44
Fashion Jobs
FOOT LOCKER
Manager in Training
Permanent · Christchurch
ESTEE LAUDER
bb/cl/el/jm/lm/Mac/tf - Freelance Consultant - Auckland - on-Call/Freelance
Permanent · Auckland
LULULEMON
Educator | Wellington Fixed Term May - July
Fixed-term · Wellington
ESTEE LAUDER
Mac - Retail Manager - Auckland - Full-Time
Permanent · Auckland
ESTEE LAUDER
Mac - Retail Artist - Sylvia Park - Part Time
Permanent · Auckland
ESTEE LAUDER
Mac - Assistant Retail Manager - Britomart - Full Time
Permanent · Auckland
ESTEE LAUDER
Mac Travel Retail - Beauty Advisor -Wellington Airport
Permanent · Wellington
ESTEE LAUDER
jo Malone - Boutique Manager - Britomart - Full Time
Permanent · Auckland
ESTÉE LAUDER
Mac Travel Retail - Beauty Advisor - Auckland Airport Duty Free - Full Time
Permanent · Auckland
LULULEMON
Store Manager | Queenstown | New Zealand | 11 Month Contract
Fixed-term · Queenstown
ESTEE LAUDER
Tom Ford Beauty - Specialist - Dfs Auckland Downtown Store - Full Time
Permanent · Auckland
LULULEMON
Fixed Term Educator May - June | The Mount
Fixed-term · Mount Maunganui
JD SPORTS
Instore Visual Merchandiser - Manukau
Permanent · Auckland
LULULEMON
Educator | Christchurch (Seasonal)
Fixed-term · Christchurch
JD SPORTS
Assistant Store Manager - Manukau - New Store Opening
Permanent · Auckland
LULULEMON
Fixed Term Key Leader | Commercial Bay
Fixed-term · Auckland
LULULEMON
Educator | Wellington Fixed Term May - June
Fixed-term · Wellington
LULULEMON
Educator | Ponsonby Fixed Term May - June
Fixed-term · Auckland
JD SPORTS
Store Manager - Hamilton - New Store Opening
Permanent · Hamilton
JD SPORTS
Assistant Store Manager - Hamilton - New Store Opening
Permanent · Hamilton
LULULEMON
Key Leader | Queenstown
Permanent · Queenstown
JD SPORTS
Assistant Store Manager - Sylvia Park
Permanent · Auckland
Published
Jan 11, 2022
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Abercrombie & Fitch "reintroduces" itself via new campaign with local angles

Published
Jan 11, 2022

Abercrombie & Fitch said on Tuesday that it’s “officially”  reintroducing itself to its customers through a multi-faceted campaign that features staff from across its business, “highlighting their voices and experiences to firmly demonstrate who Abercrombie is now”.


Abercrombie & Fitch



The ‘Abercrombie Today’ initiative, has various local iterations and in the UK, it’s being brought to life through a new window display in its Regent Street, London store, which “proudly spotlights [the] associates as the heart of the company”.

It builds on the purpose-driven initiatives it has implemented over recent years. In 2020, the brand launched the communities-funding Abercrombie Equity Project. This includes the A&F Conversations social media video series, "which facilitates honest discussions about topics that are important to the brand and its customers, communities and partners”.

The staff members featured in the campaign are being showcased via A&F Conversations, “where they share their candid thoughts on what working for Abercrombie means to them”.

The company said that on a global basis, the new campaign renews its “commitment to inclusivity, creating a sense of belonging, and reaffirming its brand purpose, which is that every day should feel as exceptional as the start of a long weekend: comfortable, confident, stress-free – together”.

“Abercrombie isn’t a brand where you need to fit in – it’s one where everyone truly belongs,” said parent company CEO Fran Horowitz. “We lead with purpose, and that inclusive and equitable spirit is woven throughout all we do.”

Copyright © 2022 FashionNetwork.com All rights reserved.