The Unilver-owned drugstore skincare brand is jumping into the experiential shopping market with a new pop-up shop in Soho. The temporary store will let customers create their own facial scrubs and lotions.
Beckham’s two previous collections for Estée Lauder sold out instantly. Following on that success, the cosmetics company will expand the collection from 14 products to 28 for their upcoming collaboration.
Chromat won the chance to collaborate with M.A.C. as part of a CFDA/Vogue project. The new collection features electric colors and limited edition packaging in keeping with the activewear line’s aesthetic.