Apple Inc has acquired a startup focused on making lenses for augmented reality glasses, a signal the firm has ambitions to make a wearable device that would superimpose digital information on the real world.
As it launches a range of new app functions, the Oregon-based sportswear brand is experimenting with mobile integration in store, allowing customers to request sneakers to try on by scanning them with the Nike app.
L'Oréal is teaming up with Facebook to bring augmented reality makeup experiences to the masses, joining forces with the social media platform via ModiFace, the AR company that it acquired earlier this year.
Tommy Hilfiger has launched Tommy Jeans Xplore, a line of smart chip-enabled pieces that reward you with points when you wear them. The points are redeemable for gift cards, signed product and exclusive pieces.
The Paris Fashion Institute returns this fall, with revamped Design Studio courses, tailored to students’ specific needs. One of Europe’s best bespoke fashion courses, PFI, prepares young talent for fashion careers.
Guess has joined forces with digital payment platform Alipay to offer Chinese customers a simplified payment option when visiting the US. The Alipay app can now be used at 50 Guess stores across the country.
Walmart said on Tuesday it entered into a strategic partnership with Microsoft Corp for wider use of cloud and artificial intelligence technology, in a sign of major rivals of Amazon.com coming together.