Ted Baker’s latest initiative underlines the place of colour stories in driving interest in new product, as well as the importance of creative marketing to boost awareness, as it launches an all-pink collection.
Reese Witherspoon's Draper James has launched its first plus-size collection in partnership with e-commerce plus-size destination Eloquii. The 30-piece line offers the label's signature Southern style in extended sizing.
French jewelry house Boucheron, which celebrates its 160th anniversary this year, has unveiled a selection of new jewelry and high-jewelry creations for its "Plume de Paon" collection, inspired by peacock feathers.
Gwyneth Paltrow's Goop has quietly introduced its own private label activewear line called G. Sport. The lifestyle brand has rolled out a fifteen-piece collection of tops, bras and bottoms through several launch phases.
The Colorado-based shoe company has announced the launch of a collection featuring LiteRide technology, a new foam reported to produce footwear 40 percent softer and 25 percent lighter than the brand’s classic clogs.
Gerry Weber wants to boost its turnaround with the debut of a new brand. Gr8tful is a digital-only label offering premium womenswear with its launch this month inviting customers to a “relaxed online shopping” experience