Fragrance brands are getting inventive as they try to win over younger consumers, leading to creative initiatives such as Chloé's immersive experience at French mall Les 4 Temps or Kenzo and Guerlain's online campaigns.
Following its recent comeback from voluntary administration, Topshop Australia is pushing denim this weekend with the launch of an in-store customisation with two local artists within its Sydney flagship.
Size-inclusive brand Simply Be has relaunched and unveiled a rebranding that is specifically targeted at US consumers. The brand will depart from the catalog model in favor of bringing its story to life through digital.
British Formula One champion Lewis Hamilton has been unveiled as the new face of all Tommy Hilfiger's menswear labels, further deepening the brand's ties to motor racing following the launch of its Mercedes deal.
The "This Is Us" actress and singer-songwriter and the beauty giant have teamed up with the organizations DoSomething and TerraCycle on a campaign to encourage young beauty fans to recycle their bathroom empties.