244
Fashion Jobs
H&M
Visual Merchandiser Manager- Newmarket
Permanent · AUCKLAND
L'OREAL GROUP
Operations & Transport Manager
Permanent · AUCKLAND
ABBOTT
Tpm Contract Manufacturing Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Optometrist - Opsm Rotorua
Permanent · ROTORUA
DANGERFIELD
Online Coordinator
Permanent · AUCKLAND
PUMA
Key Account Manager nz
Permanent · AUCKLAND
L'OREAL GROUP
Key Account Manager
Permanent · AUCKLAND
PETER ALEXANDER
Part Time - Sales Assistant - Peter Alexander nz - Queenstown
Permanent · QUEENSTOWN
FOOT LOCKER
Sales Associate Casual
Permanent · LOWER HUTT
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Manukau
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Dunedin
Permanent · DUNEDIN
ESSILORLUXOTTICA GROUP
Retail Associate | Opsm Rangiora Eyecare
Permanent · CANTERBURY
PETER ALEXANDER
2 x Casual - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
PETER ALEXANDER
2 x Part Time - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
LULULEMON
Assistant Manager | Christchurch (Tuesday - Saturday Rotation)
Permanent · CHRISTCHURCH
ICEBREAKER
Icebreaker : Sales Associate, Casual - Wellington Airport Touchlab
Permanent · WELLINGTON
DFS
Personal Shopper
Permanent · AUCKLAND
H&M
Department Manager- Chartwell (Hamilton)
Permanent · HAMILTON
H&M
Store Manager Wellington
Permanent · WELLINGTON
H&M
Sales Advisor- 28h
Permanent · AUCKLAND
H&M
Assistant Store Manager- Sylvia Park
Permanent · AUCKLAND
H&M
Department Manager- Sylvia Park
Permanent · AUCKLAND
By
Reuters API
Published
Jul 27, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Zalando buffs up beauty credentials with new Berlin shop

By
Reuters API
Published
Jul 27, 2018

Europe's biggest online fashion retailer Zalando is opening its first bricks and mortar beauty store in Berlin this week, seeking to buff up its credentials in the market for cosmetics, skin care and fragrance products.


Photo: Reuters

Zalando started selling branded beauty products online in Germany in March this year, and its first foray into a physical store is aimed at establishing its reputation in beauty by hosting make-up masterclasses and exclusive product launches.

Other ecommerce players are also recognising the limitations of pure online and experimenting with stores, most notably Amazon , which last year bought the Whole Foods chain and has been testing grocery stores without checkout lines.

Fashion retailers such as H&M and Inditex's Bershka and Oysho are rolling out their own cosmetics lines. Zalando's British rival ASOS launched the sale of more than 100 beauty brands on its site last October.

"We are still at the very beginning with beauty at Zalando," Claudia Reth, director of beauty, told Reuters. "We are a fashion expert and we have to build up a reputation to become a beauty expert."

Zalando already sells around 140 beauty brands and 5,000 products online and plans to launch big-name brands Estee Lauder, Mac, Clinique and Origins this week, and add many more in coming months.

Around 70 percent of beauty orders so far were mixed with fashion, Reth said.

At the store in Berlin's trendy Mitte district, which opens to the public on Saturday, visitors will also be able to have express manicures, skin-care consultations and makeovers.

When it comes to cosmetics and skin care products customers often want advice, Reth said.

Apart from some discount outlets to shift excess stock, Zalando does not yet have a physical flagship shore.

In terms of the market as a whole, only around 5 percent of beauty sales are currently online compared to about 15 percent for fashion, but it is growing fast as more brands increase their digital presence, Reth said.

Reth said Zalando was looking at expanding beauty beyond Germany and had drawn up a short-list of potential markets but declined to say when they could make a move.

Launched in Berlin in 2008, Zalando has grown fast to sell almost 2,000 brands in 15 countries, mostly in western Europe. In June, it said it planned to expand to Ireland and the Czech Republic.

Unlike British rival ASOS , which launched has its own line of cosmetics, Zalando has no plans to sell its own-label lipstick or mascara at present.

© Thomson Reuters 2024 All rights reserved.