Wrangler has chosen the autumn-winter 2009/2010 season to launch its first line of footwear in Europe. A range consisting of 26 models for men and 5 models for women will be released and will be rolled out first in Madrid and London.

Wrangler black quarter-mid shoes - Photo: www.eu.wrangler.com

The line contains three themes: Feel Pride, Call of the Wild and Utility. Available in many colours, these shoes will come in suede, leather and canvas and have been designed to highlight the fundamentals and heritage of the Wrangler brand. Wrangler will also offer boots which have drawn inspiration from the old style of American work-boots.

Each model is signed by a ‘W’ embossed rivet, as well as a Wrangler patch on the rear. The brand is also promising a wealth of hidden details such as can be found in its clothing lines. These touches will be free to be discovered from the 1st of August in the brand’s London and Madrid concept stores. An initial, limited, distribution will be enlarged if the range is successful to include selected multibrand and department stores.

By Jonathan Fulwell (Source: Matthieu Guinebault)