Weekday to open second UK store at Westfield

By

Sandra Halliday

Published
Oct 3, 2017

H&M is continuing its ambitious store opening programme in Britain with its Weekday brand set to open a second store, in London, It will come just a short while after its debut on ‘H&M strip’, the upper section of Regent Street now dominated by brands owned by the Swedish fashion retail giant.

It will open on November 3 in the giant Westfield Stratford City mall and will cover 520 sq m on one floor. The light environment and “warm finishes” will be typical of the modernist/urban style of the Weekday brand.

The new location will also offer the brand’s weekly Zeitgeist T-shirt printing service.

The company is backing the opening with various promotional offers and the store’s first 100 customers will get gifts while customers generally will be able to get 20% off by signing up for the Weekday newsletter.

Youth-focused Weekday currently ships to 18 markets and has stores in nine countries but has only recently set foot in the UK. 

David Thörewik, Managing Director, said: “After our successful store opening on Regent Street, we are very excited to now open our second store in London. Our offer is simple; great denim products along with all the things you wear with them. We have a straightforward take on fashion but always with a Weekday element, which we believe is unique and something we feel will fit Westfield Stratford City very well.”