Under Armour launches ArmourBox subscription service

By

Obi Anyanwu

Published
Oct 20, 2017

Under Armour has jumped into the subscription service game, launching on Thursday its first no-fee subscription box ArmourBox.

 
Much like subscription services like Birchbox, Five Four, and recently Rent the Runway, ArmourBox allows customers to try products risk free, purchase the items they wish to keep and send back the items that they don’t want. An 'Official Outfitter' handpicks 4 to 6 styles for each box, based on a personal profile, and a new ArmourBox is delivered every 30, 60 or 90 days.
 
The product mix is chosen according to a customer’s purchase history and the Under Armour Connected Fitness program, and a customer will receive 20% off of the entire ArmourBox if he or she wishes to keep all of the styles shipped.

The Baltimore-based activewear company is one of several brands to venture into the subscription service. Rent the Runway launched this month a four-piece monthly subscription service, Conde Nast launched services for GQ, Teen Vogue, and Brides, and beauty retailer Sephora launched a service in 2015.
 
ArmourBox gives Under Armour an edge in its battle for global market share in the activewear arena. Prior to launching the service, the activewear company opened its first European flagship in Amsterdam on bustling commercial street Kalverstraat, and signed rapper A$AP Rocky to be the face of its lifestyle division, and boost the company's the “cool” factor.

Under Armour is accepting subscriptions for ArmourBox on its website.