244
Fashion Jobs
H&M
Visual Merchandiser Manager- Newmarket
Permanent · AUCKLAND
L'OREAL GROUP
Operations & Transport Manager
Permanent · AUCKLAND
ABBOTT
Tpm Contract Manufacturing Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Optometrist - Opsm Rotorua
Permanent · ROTORUA
DANGERFIELD
Online Coordinator
Permanent · AUCKLAND
PUMA
Key Account Manager nz
Permanent · AUCKLAND
L'OREAL GROUP
Key Account Manager
Permanent · AUCKLAND
PETER ALEXANDER
Part Time - Sales Assistant - Peter Alexander nz - Queenstown
Permanent · QUEENSTOWN
FOOT LOCKER
Sales Associate Casual
Permanent · LOWER HUTT
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Manukau
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Dunedin
Permanent · DUNEDIN
ESSILORLUXOTTICA GROUP
Retail Associate | Opsm Rangiora Eyecare
Permanent · CANTERBURY
PETER ALEXANDER
2 x Casual - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
PETER ALEXANDER
2 x Part Time - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
LULULEMON
Assistant Manager | Christchurch (Tuesday - Saturday Rotation)
Permanent · CHRISTCHURCH
ICEBREAKER
Icebreaker : Sales Associate, Casual - Wellington Airport Touchlab
Permanent · WELLINGTON
DFS
Personal Shopper
Permanent · AUCKLAND
H&M
Department Manager- Chartwell (Hamilton)
Permanent · HAMILTON
H&M
Store Manager Wellington
Permanent · WELLINGTON
H&M
Sales Advisor- 28h
Permanent · AUCKLAND
H&M
Assistant Store Manager- Sylvia Park
Permanent · AUCKLAND
H&M
Department Manager- Sylvia Park
Permanent · AUCKLAND
By
Reuters
Published
Nov 5, 2009
Reading time
2 minutes
Download
Download the article
Print
Text size

Under Armour in deal with mixed martial arts star

By
Reuters
Published
Nov 5, 2009


Under Armor

CHICAGO, Nov 5 (Reuters) - Under Armour Inc (UA.N) signed a multiyear deal with a top mixed martial arts fighter to endorse its underwear and other products, moving the athletic clothing and shoe maker into one of the world's fastest growing sports.

Under Armour, a smaller rival of Nike Inc (NKE.N), said Georges St-Pierre, an MMA welterweight champion, will serve as the face for the company's underwear -- one of its most popular items -- as well as for three new lines of compression-based clothing. Terms of the deal were not disclosed.

"It's not that far of a stretch," Steve Battista, Under Armour's senior vice president of brand marketing, said in a telephone interview of the move to have an MMA fighter endorse its products.

Under Armour spends about 12 to 13 percent of its annual revenue on marketing, up from 10 to 12 percent a few years ago, Battista said. The Baltimore company expects 2009 revenue in the range of $830 million to $835 million.

Last month, Under Armour posted a third-quarter profit that was ahead of Wall Street's expectations and raised its full-year outlook. However, shares slumped because the forecast implied a weaker-than-expected fourth quarter.

St-Pierre, whom Battista described as "the Michael Jordan of MMA," will be featured on in-store packaging, as well as in print, TV and Internet advertising that begins this holiday shopping season.

Under Armour also has endorsement deals with athletes in football, basketball, baseball, skiing and lacrosse.

Also this week, Under Armour announced a partnership with sports, entertainment and media company IMG to develop a scoring system to measure athletic performance for youth to college-aged athletes.

Terms of the revenue-sharing deal were not disclosed. However, leveraging IMG's global reach the companies will host more than 100 combines -- where athletes are tested across multiple sports over one to three days -- up from 30 this year when only Under Armour hosted them. (Reporting by Ben Klayman, editing by Matthew Lewis)

© Thomson Reuters 2024 All rights reserved.