Spanish fashion retailer Oysho continues to diversify, launches first trekking line

By

Triana Alonso

Translated by
Nicola Mira

Published
Oct 9, 2018

After the recent launch of a first boxing-inspired line in collaboration with Everlast, Oysho is continuing to diversify its sportswear range with the introduction of a first tech-wear collection dedicated to mountain sports. Trekking is the latest addition to the list of sports covered by the Spanish fashion retailer - once specialized in lingerie and homewear only - a list which includes yoga, running, surfing and skiing.

In the last few seasons, tech-wear has become one of Oysho’s growth drivers, as the brand aims to offer professional products and attractive design at an affordable price. It is now the turn of mountain sports, starring in a capsule collection that includes water-repellent trousers and jackets, fleece tops, thermal leggings, rain-protection gear, a buff scarf, boots, poles, a trekking backpack and fast-drying socks.

The most expensive garment, with a retail price of €129, is a mountain jacket incorporating the Recco detector technology, a system for tracking and locating mountain climbers and trekkers in an emergency. Another high-tech component featured in the line is the PrimaLoft insulation fabric which preserves body heat, used for example in a down jacket priced at €59.99. The line’s palette includes the classic grey, black and blue colours, as well as a more fashionable pink. The collection is now available at Oysho stores and on the label’s website.

Oysho is also busy on a series of regular initiatives, like the seventh edition of the ‘Free Yoga By Oysho’ event, which brought together hundreds of yoga aficionados in Barcelona on Sunday October 7. Oysho, one of the Inditex group’s most forward-looking labels in the field of sustainability, invited participants to take part in the ‘Make Fashion Circular’ initiative by the Ellen MacArthur Foundation, a promoter of the circular economy.

The Inditex group closed the first half of its current financial year with a 3.1% revenue rise, reaching €1.409 billion. Oysho sales increased by 7% to €290 million.