Smiley to show at Brand Licensing Europe

By

Cajsa Lykke Carlson

Published
Oct 8, 2015

"The most recognizable icon in the world" will be part of trade show Brand Licensing Europe, running from 13 to 15 October in London, where the Smiley brand will showcase its premium fashion collaborations.

Founded in 1971, the brand was and is still going strong, with the popularity of emojis underlining just how useful we find the symbol.

Visitors to the Brand Licensing Europe tradeshow in London will be able to see the latest from the Smiley brand, which will showcase its premium fashion collaborations from Moschino to Anya Hindmarch.

The company will also hold a presentation of its creative brand direction, as well as a preview of exclusive information on its upcoming animation television show, Smiley Kids, which is scheduled for launch in 2017. 

Now in its 17th successful year, Brand Licensing Europe, sponsored by LIMA, will take place on the 13th – 15th October 2015, at Olympia, London. 

Other exhibitors on the agenda for this edition include Adidas, International Brand Management and Licencing, and the Walt Disney Company.