244
Fashion Jobs
H&M
Visual Merchandiser Manager- Newmarket
Permanent · AUCKLAND
L'OREAL GROUP
Operations & Transport Manager
Permanent · AUCKLAND
ABBOTT
Tpm Contract Manufacturing Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Optometrist - Opsm Rotorua
Permanent · ROTORUA
DANGERFIELD
Online Coordinator
Permanent · AUCKLAND
PUMA
Key Account Manager nz
Permanent · AUCKLAND
L'OREAL GROUP
Key Account Manager
Permanent · AUCKLAND
PETER ALEXANDER
Part Time - Sales Assistant - Peter Alexander nz - Queenstown
Permanent · QUEENSTOWN
FOOT LOCKER
Sales Associate Casual
Permanent · LOWER HUTT
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Manukau
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Dunedin
Permanent · DUNEDIN
ESSILORLUXOTTICA GROUP
Retail Associate | Opsm Rangiora Eyecare
Permanent · CANTERBURY
PETER ALEXANDER
2 x Casual - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
PETER ALEXANDER
2 x Part Time - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
LULULEMON
Assistant Manager | Christchurch (Tuesday - Saturday Rotation)
Permanent · CHRISTCHURCH
ICEBREAKER
Icebreaker : Sales Associate, Casual - Wellington Airport Touchlab
Permanent · WELLINGTON
DFS
Personal Shopper
Permanent · AUCKLAND
H&M
Department Manager- Chartwell (Hamilton)
Permanent · HAMILTON
H&M
Store Manager Wellington
Permanent · WELLINGTON
H&M
Sales Advisor- 28h
Permanent · AUCKLAND
H&M
Assistant Store Manager- Sylvia Park
Permanent · AUCKLAND
H&M
Department Manager- Sylvia Park
Permanent · AUCKLAND
Translated by
Barbara Santamaria
Published
Jan 26, 2018
Download
Download the article
Print
Text size

Rimowa launches new visual identity

Translated by
Barbara Santamaria
Published
Jan 26, 2018

German suitcase brand Rimowa has unveiled a new visual identity to celebrate its 120th anniversary. The new concept was developed under the direction of co-CEO Alexandre Arnault and chief brand officer Hector Muelas in collaboration with Munich-based design studio Bureau Borsche and the London-based agency Commission Studio.


The new bag design features clean, modern lines and the brand's revamped logo - RIMOWA


The new branding includes a revamped logo and monogram, as well as an entirely new visual language and new packaging. The aim is to create a brand experience that reflects the brand’s heritage and quality standards in a new, innovative way, according to the company.

The logo now features a clean, modern design, which underlines the timeless elegance of its products. The chosen typeface, with filigree details, conveys the functional luxury which has become synonymous with Rimowa’s suitcases, said the brand.

The new visual identity will be applied to the products as well as packaging, and will be used in all materials and communications created by the Cologne-based company.

Rimowa is majority-owned by French luxury group LVMH, which holds an 80% stake in the business after paying 640 million euros for the brand in 2016.

Rimowa has more than 150 directly-operated international stores and employs over 3,000 people.

Copyright © 2024 FashionNetwork.com All rights reserved.