Olay launches global skin analysis platform

By

Jennifer Braun

Published
Feb 27, 2017

Skincare brand Olay launched on Monday a new platform designed to help women better understand their skincare needs and find the products best-suited for them.
 
Baptized Olay Skin Advisor, the application previewed at the Mobile World Congress provides women with personalized skin education and product recommendations on their mobile phones or tablets.

 
“Shopping for skincare has never been more overwhelming, as women are faced with thousands of products and promises,” says Dr. Frauke Neuser, Principal Scientist for Olay, in a news statement. “[…] We saw an opportunity to help women understand their skin better than ever, before they even step foot in the store.”
 
On the app, users are asked to take a selfie and answer a series of questions on their personal skin concerns and product preferences to receive personalized product regimen recommendations.

A beta version of the application has already been available since late last year, but the new 2.0 version has been optimized.
 
Though makeup and skin care companies don’t immediately resonate with technology, several beauty companies are turning to artificial technology to give their clients personalized recommendations. Earlier this year, Shiseido Americas acquired award-winning beauty App, MATCHCo. L’Oréal equally launched the first connected hair brush, which provides hair advice and suggestions to users.
 
Olay is a Procter & Gamble brand.