Maison & Objet names new director marketing, communication

By

Sarah Ahssen

Translated by
Benjamin Fitzgerald

Published
Aug 29, 2017

The next edition of the Maison & Objet tradeshow, which will take place September 8 to 12 in Paris-Nord Villepinte, will host close to 3,000 exhibitors under three major areas: Maison, Objet and Influences. At the same time, the tradeshow will welcome a new director of marketing and communication.

SAFI, a subsidiary of Ateliers d’Art de France and Reed Expositions France, and organiser of the tradeshow Maison & Objet and Paris Design Week, has indeed appointed Caroline Biros to the post. She succeeds Elodie Renaud and Philippe Chomat, both serving as marketing director and director of communication, respectively.

Caroline Biros comes from a six-year stint at Philips, where she worked in marketing for the home equipment specialist.

The January edition of the Maison & Objet tradeshow hosted 2,871 exhibitors and attracted 85,825 unique visits, an increase of 12.3%, compared to January 2016.