LaDress introduces Curves line

By

Shomara Roosblad

Published
Jun 14, 2018

The Netherlands’ womenswear label LaDress is entering the plus size market. On Wednesday, the brand announced on its social channels that it has launched a curvy line.

LaDress’ Instagram announcement, read: “You asked, we listened! After many requests, we are proud to present LaDress Curves!”

LaDress Curves offers clothing up to the size XXXL. The LaDress Curves collection consists of 12 styles including dresses and leggings. The price ranges from €79 for a pair of leggings to €209 for a polka dot navy dress. The collection is available in stores and in the LaDress web shop.

The label further explained on its social media channels: “Since every pattern [in the collection] is carefully made by hand the fit is perfected, making sure it beautifully highlights the feminine frame.”

Simone van Trojen, who started the label as an online store in 2006, founded LaDress. Initially it focused on dresses only, but quickly expanded its range and also started opening physical locations. LaDress carries it own designs: LaDress, LaDress Couture and LaDress Girls in a variety of styles and colours. The label's offering ranges in price from €59 for a runner skirt to €745 for a leather jacket from the Couture collection.

LaDress currently operates 7 physical branches as well as a showroom. The stores are located across the Netherlands and a shop in Belgium. In 2017, LaDress said that it aims to further expand to several European cities in the near future. In addition to the online shop and its current physical presence, the brand also hosts LaDress Boutique, a traveling pop-up store in the Netherlands and Belgium.