Hong Kong fashion designers to join LFW events

By

Barbara Santamaria

Published
Feb 8, 2018

The Hong Kong Trade Development Council is launching major efforts to help promote Hong Kong fashion designers at London Fashion Week in February.

Four brands including Yi Chan and Lary Cheung’s Heaven Please+, Vickie Au’s House of V, Dora Chu’s Maison Vermillion and Glori Tsui’s Methodology will present their AW 2018 collections at London Fashion Week’s Designer Showrooms as part of the initiative.

The Asian brands will join over 150 British and international designers at The Store Studios, 180 Strand, to introduce their creations to buyers and industry representatives.

Additionally, the Hong Kong Trade Development Council will organise a presentation and cocktail reception at London’s Somerset House on 16 February. The four brands will showcase their collections to visitors alongside art installations, with all designers available for questions at the event.

Fashion Hong Kong has also partnered with several lifestyle brands such as travel start-up Klook and creative photography brand Lomography, and Hong Kong-based shopping centre Mira Place will share coverage of LFW on its social media networks.