Hazanah and Nesci Fashion launch the Netherlands' first modest fashion pop-up

By

Shomara Roosblad

Published
Nov 17, 2017

Dutch modest fashion retailer Hazanah and modest brand Nesci Fashion have collaboratively launched 'HazanahxNesci', a multi-brand modest pop-up store.

Over the course of two months, the 725 m2 store will offer a number of international brands. The shop will be the first ever pop-up store focused on modest clothing in the Netherlands. The event is an initiative by Hazanah founder, Habibe Suryana–Ayaz and Nesci co-founder, Enaam Ahmed, who noticed a gap in the Dutch market for stores with covered, but trendy, clothing from different brands.

Hazanah launched in August 2015 and offers national and international brands, including: Aprilia, Aywa London, Duaa, Izza, Muslima Wear, Nesci and Zeba & Layla. The collection consists of abayas, headscarves, hijabs, turbans, blouses, trousers, jumpsuits and modest sportswear. Pricing starts at €18.95 for a headscarf and goes up to €274.95 for a 3D embellished dress.

Nesci is a Utrecht-based label that focuses on clothing and accessories for women. The clothing collection ranges from tunics to denim and mixes traditional pieces with modern designs. The items are prices between €29.95 and €129.95

HazanahxNesci will land at Megastore, The Hague, a shopping complex, which also features Dutch retailers such as Hema and Kruidvat.