Harvey Nichols owner boosts website accessibility from Hong Kong

By

Barbara Santamaria

Published
Mar 19, 2018

Hong Kong-based Dickson Concepts, the owner of Harvey Nichols, has unveiled a new omnichannel strategy to help customers in Hong Kong gain more access to the upmarket department store’s UK offering.

Dickson has unveiled a three-year partnership with its subsidiary aimed at boosting its global e-commerce strategy and combining the fashion edits from Harvey Nichols’ UK and Hong Kong stores online.

As part of the agreement, Dickson Concepts will launch multiple omnichannel initiatives, such as rolling out ‘Endless Isles’ at Harvey Nichols in Hong Kong to give customers in Asia access to the department store’s British in-store and online offering.

Additionally, the company will introduce e-commerce styling lounges and augmented reality solutions, allowing Hong Kong customers to virtually try selected beauty products previously only available at Harvey Nichols UK, before making purchases online.

Online customers in Hong Kong will be also able to interact with in-store stylists from Harvey Nichols’ UK stores via instant messaging, photo sharing and live video streaming thanks to a solution powered by global retail technology company Hero.

Harvey Nichols launched its online website in 2011 and has invested over HK$500 million in its e-commerce business over the last seven years. It recently announced a partnership with luxury fashion platform Farfetch to use its e-commerce and logistics infrastructure to reach more online customers worldwide. Harvey Nichols is the first luxury department store in the wold to join the Farfetch platform.

The business has eight stores in the UK, including a flagship store in London’s Knightsbridge, as well as two stores in Turkey, two in Hong Kong, and one each in Saudi Arabia, Kuwait and Dubai.