244
Fashion Jobs
H&M
Visual Merchandiser Manager- Newmarket
Permanent · AUCKLAND
L'OREAL GROUP
Operations & Transport Manager
Permanent · AUCKLAND
ABBOTT
Tpm Contract Manufacturing Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Optometrist - Opsm Rotorua
Permanent · ROTORUA
DANGERFIELD
Online Coordinator
Permanent · AUCKLAND
PUMA
Key Account Manager nz
Permanent · AUCKLAND
L'OREAL GROUP
Key Account Manager
Permanent · AUCKLAND
PETER ALEXANDER
Part Time - Sales Assistant - Peter Alexander nz - Queenstown
Permanent · QUEENSTOWN
FOOT LOCKER
Sales Associate Casual
Permanent · LOWER HUTT
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Manukau
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Dunedin
Permanent · DUNEDIN
ESSILORLUXOTTICA GROUP
Retail Associate | Opsm Rangiora Eyecare
Permanent · CANTERBURY
PETER ALEXANDER
2 x Casual - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
PETER ALEXANDER
2 x Part Time - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
LULULEMON
Assistant Manager | Christchurch (Tuesday - Saturday Rotation)
Permanent · CHRISTCHURCH
ICEBREAKER
Icebreaker : Sales Associate, Casual - Wellington Airport Touchlab
Permanent · WELLINGTON
DFS
Personal Shopper
Permanent · AUCKLAND
H&M
Department Manager- Chartwell (Hamilton)
Permanent · HAMILTON
H&M
Store Manager Wellington
Permanent · WELLINGTON
H&M
Sales Advisor- 28h
Permanent · AUCKLAND
H&M
Assistant Store Manager- Sylvia Park
Permanent · AUCKLAND
H&M
Department Manager- Sylvia Park
Permanent · AUCKLAND
Published
Jan 9, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Fat Face festive sales up despite avoiding Black Friday, pre-Christmas sales

Published
Jan 9, 2018

Fat Face’s decision to shun the traditional pre-Christmas discounting practices paid off for the British casualwear retailer, as sales increased by 12% and 8% on a like-for-like basis in the 5 weeks to 6 January 2018.


Fat Face


Instead of offering deep discounts during Black Friday and the lead up to Christmas, the brand kept its full-price promise, and even closed 40 of its 228 stores on Boxing Day.

The weekend of the 23rd of December set a new full-price sales record for the company, while the weekend of the 30th of December saw the brand’s largest ever week of sales. All channels performed strongly during the Christmas period, with wholesale and partner channels a particular highlight at 60%.

“Our trading performance over the Christmas period has been strong on all fronts. We continue to believe that giving our customers price integrity before the big day has been central to this performance,” said CEO Anthony Thompson. Fat Face may have also benefitted from the December cold snap, as it focuses on outwear and knitwear.


Fat Face


The festive results topped a strong first half, with the clothing company reporting a 12% increase in sales to £120m in the 26 weeks to 2 December. Like-for-like sales increased by 7%, while e-commerce sales climbed a stellar 27% and now account for 18% of overall sales (compared to 16% in 2016).

Fat Face’s international expansion has also driven a 61% increase in overseas sales to £5.5m. The brand has now six stores in the US, with a further three more in the pipeline. The company also delivered a number of investment projects during the period, including a new distribution centre in Havant and a new online platform.

EBITDA improved by 8% to £14.9m in the first half of the year.

Anthony Thompson said: “FatFace has outperformed the market in the first half while maintaining a full price trading stance. Our US stores continue to perform well and we look forward to further openings in 2018 and beyond. This together with a new Distribution Centre and launch of a new website underpinned a great first half for the Group.”

Copyright © 2024 FashionNetwork.com All rights reserved.