Farfetch promises a revolution with new Store of the Future concept

By

Barbara Santamaria

Published
Dec 8, 2016

Farfetch, the online platform to shop the world’s largest selection of luxury, will be hosting an event in London to unveil Store of the Future, a unique suite of emerging technologies set to revolutionise luxury fashion.

According to the company, the Store of the Future concept will change the way brands and retailers interact with their customers online and offline.

José Neves, Founder and CEO of Farfetch commented: “The e-commerce model that most companies embraced until now needs to change to become much more customer-centric. The future of luxury fashion – we believe – will involve to a large extent the physical store, where new out of 10 transactions still take place. But the future of the physical store will be augmented by digital platforms. At this intersection of physical and digital retail, many new customer-focused unique experiences are suddenly made possible; at FarfetchOS we will reveal a series of such experiences in partnership with some of the world’s luxury super-brands”.

Farfetch was launched in 2008 as an online marketplace and has branched into creating white-label solutions for brands such as Manolo Blahnik. In a press release the company said its data driven discipline, which has driven growth, efficiency and personalisation online, is now ready to be adopted offline.

The company's retail innovations will be presented at an invitation-only event, titled FarfetchOS, which will be held at the Design Museum on 12 April 2017.

The agenda will include major unveilings and a discussion panel with industry figures to explore the ways in which disruptive innovation is influencing and shaping the industry, and share thoughts on compelling new insights into the emerging behaviours of the Millennial customer.