DS Automobiles and Givenchy Le MakeUp together for the new DS3

By

Lucile Deprez

Translated by
Nicola Mira

Published
May 12, 2016

DS Automobiles has called on Givenchy Le MakeUp for its DS3 car's new model: the objective was to create a version targeted to women.

The car's external and internal look has been redesigned, with the central armrest becoming a showcase for Givenchy make-up. Each vehicle will be equipped with a kit containing four make-up essentials: mascara, lipstick, compact powder and a nail enamel exclusively developed for the occasion.

The launch will also feature an exhibition held at DS World in Paris until 7th June. The exhibition is dedicated to Givenchy make-up, its signature products and sources of inspiration.

The new DS3 will be on sale from next June, in a limited edition of 1,400 cars worldwide.